Your Successful Small Business • Module 5 • Marketing – Letting people know about your business: branding, promoting, contact networking

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Course Information

Estimated Time: 1 day

Difficulty: Standard

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Module 5 outline • Marketing: Letting people know about your business – branding, promoting, contact networking

What you should know by the end of this module

Lessons

What IS marketing? 
Why do we do marketing?
Your business and your product
Marketing strategy
Find and be found 
What is a Marketing Mix?
What do you use to get your message across?
– Word-of-mouth
– Networking
– Advertising
– Below the line
– Digital channels
Budget allocation
What is branding, and does it really matter?
Making your business and product memorable and reputable
Developing your Personal Brand
Marketing ethics
End of module quiz

 

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