Your Successful Small Business • Module 5 • Marketing – Letting people know about your business: branding, promoting, contact networking

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Course Information

Estimated Time: 1 day

Difficulty: Standard

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Module price: FREE of charge

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Module 5 outline • Marketing: Letting people know about your business – branding, promoting, contact networking

What you should know by the end of this module
Lesson 1 of 1 within section Module 5 outline • Marketing: Letting people know about your business – branding, promoting, contact networking. You must enroll in this course to access course content.

Lessons

What IS marketing? 
Lesson 1 of 18 within section Lessons. You must enroll in this course to access course content.
Why do we do marketing?
Lesson 2 of 18 within section Lessons. You must enroll in this course to access course content.
Your business and your product
Lesson 3 of 18 within section Lessons. You must enroll in this course to access course content.
Marketing strategy
Lesson 4 of 18 within section Lessons. You must enroll in this course to access course content.
Find and be found 
Lesson 5 of 18 within section Lessons. You must enroll in this course to access course content.
What is a Marketing Mix?
Lesson 6 of 18 within section Lessons. You must enroll in this course to access course content.
What do you use to get your message across?
Lesson 7 of 18 within section Lessons. You must enroll in this course to access course content.
– Word-of-mouth
Lesson 8 of 18 within section Lessons. You must enroll in this course to access course content.
– Networking
Lesson 9 of 18 within section Lessons. You must enroll in this course to access course content.
– Advertising
Lesson 10 of 18 within section Lessons. You must enroll in this course to access course content.
– Below the line
Lesson 11 of 18 within section Lessons. You must enroll in this course to access course content.
– Digital channels
Lesson 12 of 18 within section Lessons. You must enroll in this course to access course content.
Budget allocation
Lesson 13 of 18 within section Lessons. You must enroll in this course to access course content.
What is branding, and does it really matter?
Lesson 14 of 18 within section Lessons. You must enroll in this course to access course content.
Making your business and product memorable and reputable
Lesson 15 of 18 within section Lessons. You must enroll in this course to access course content.
Developing your Personal Brand
Lesson 16 of 18 within section Lessons. You must enroll in this course to access course content.
Marketing ethics
Lesson 17 of 18 within section Lessons. You must enroll in this course to access course content.
End of module quiz
Lesson 18 of 18 within section Lessons. You must enroll in this course to access course content.
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