In the fast-paced world of startups and small and medium-sized enterprises (SMMEs), the concept of a Minimum Viable Product (MVP) has emerged as a game-changer. It offers the perfect approach to test ideas, gather feedback, and iterate on a product or service before fully committing resources. This article explores the advantages of starting with an […]
The Power of the MVP: Lessons from Dropbox and Bumble Read More »
In today’s unpredictable world, SMMEs and self-employed people ride a rollercoaster of challenges and successes. With all this uncertainty, a safety net is essential – this is where ‘business continuity’ comes in. For those of us running our own ventures, developing and implementing robust business continuity systems are an absolute necessity. These systems are like
Why SMME Owners Really Need a Back-up Plan Read More »
When we see so many companies offering “Special Offers”, we may be tempted to think that we should be doing so too Special offers are intended to entice customers to buy from you. But how much might these offers cost your business and how effective would they really be? We can compare these offers by
Special offers. Which is better: To give a discount or to give extra value? Read More »
People the world over are sick of pandemic-fatigue. But we won’t be going back to how it was, and there will be no ‘new normal’ tomorrow. Things have always been changing and they will continue to change. We’ve had the common ‘flu virus for as long as we can remember. In recent years, we’ve also
“I can’t wait for this all to be over.” Read More »
That’s how many people bought tickets to watch Marc Lottering as he live-streamed his first online comedy show earlier this month. That’s a whole new way for audiences to enjoy stand-up comedy. Like Marc Lottering, all sorts of South African businesses in a variety of sectors are finding whole new ways to leverage the lockdown not
OVER 4000 TICKETS SOLD ALREADY read the headline Read More »
Taking stock of the situation Back in 2020, we grudgingly came to accept that the Covid-19 lockdown would last longer than most of us expected and consequently its impact would be more severely felt by almost everyone And when would it be over? Some experts believed that the effects of the contagion would not be ‘over’ for
Why did some businesses survive and others thrive? Read More »