Module price: FREE of charge
FREE
1 year of access
This module is worth R 180.00, but you can currently take it FREE of charge
Take all the modules to earn the completion certificate
R 1
For a very reasonable once-off price, you can enroll for the whole ‘Start your own Business’ course and upon successful completion, you will be awarded the DoBetter.Business course completion certificate.
Module 4 outline • The market: Your customers – the people who buy your products and services
What you should know by the end of this module
Lessons
No sales = No business
The advent of ‘sales’
Origins of marketing
Who are your customers?
Segmenting the market
B2C or B2B?
Satisfying your customers’ real and perceived needs
You don’t know what you don’t know
“Get out of the Building”
Finding out what your customer’s needs are – market research
Product range
End of module quiz