Your Successful Small Business • Module 4 • The market: Your customers – the people who buy your products and services

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Course Information

Estimated Time: 1 day

Difficulty: Standard

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Module 4 outline • The market: Your customers – the people who buy your products and services

What you should know by the end of this module

Lessons

No sales = No business
The advent of ‘sales’
Origins of marketing
Who are your customers?
Segmenting the market
B2C or B2B?
Satisfying your customers’ real and perceived needs
You don’t know what you don’t know 
“Get out of the Building”
Finding out what your customer’s needs are – market research
Product range
End of module quiz

 

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