In the 2014 SME Survey, South African entrepreneurs said that the thing that kept most of them awake at night was managing finances. CNBC Africa reported that a major challenge experienced by small businesses was difficulty in accessing funding. Neither of these are the F-words that I am referring to here. They can frequently be […]
At a recent National Small Business Chamber Sales Indaba, business guru, Gavin Sharples asked the delegates: “Who of you are salesmen?” Only about a quarter put up their hands. “If you run a small business, you have to be a salesman. Your product or service won’t sell unless you sell it.” Your product or service won’t
Selling is not like riding a bicycle. It does not just come naturally. If it was that easy, everybody would be in sales and everyone would be rich. It’s a numbers game There are some important things that you should know about sales and selling to be successful: Sales is a ‘numbers game’, the more customers you have,
Getting them to buy from you After investing so much effort, time and money to build up a quality leads list, you can’t afford to lose those valuable possible sales. Each lead is precious because each one is a potential sale. But how do you convert your leads into sales?