marketing

The F-words your business needs most

In the 2014 SME Survey, South African entrepreneurs said that the thing that kept most of them awake at night was managing finances.  CNBC Africa reported that a major challenge experienced by small businesses was difficulty in accessing funding.  Neither of these are the F-words that I am referring to here.  They can frequently be …

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This little piggy went to…

How can I get people to buy from my business? It is said that salesmanship is the art of getting people to buy what they don’t need.

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