How to get the entrepreneurial advantage

I was responding to congratulations on developing the Big Bucks business simulation game, when I received a very poignant message.

Shaahid wrote that he is: 

“recovering from a business financial loss [which gives] your self-esteem a beating. The journey out of the financial hole can be long and calls for very creative thinking to reclaim your cash flow.

“This was a journey of necessity, my business educational understanding. I learnt to listen more to advice, I learnt to research more before undertaking major matters that call for financial investing. It took me a while to realize that so called failure was needed to grow. If you don’t fail can’t grow past point B. Great success is built on the skeleton of failure.”

Shaahid is a particularly courageous man.  Not only is he rebuilding his life from his financial disaster but he is also restoring his damaged self-esteem.  And he’s sharing his journey with other entrepreneurs so that they can learn from his mistakes.

That takes me back to my own story: why I developed Big Bucks in the first place.  Back then, I didn’t realise how privileged I was to be mentored by my father and to be able to take over his business when he died.  But advantaged I was (in the South African context) and still I almost lost the business – more than once. 

The vast majority of South Africans don’t have the advantages that I had.  Most people don’t have family to turn to for advice or support.  And they can’t afford to fail because it would be too devastating for them and those closest to them.  And yet there are those courageous enough to try – and to risk failure.

There are numerous reasons for small business failure and no rule book or course on how to avoid that disaster.  There are useful guides like Ries’ Lean Startup approach and Osterwalder’s Business Model Canvas which advise how to build a successful business, but no two businesses are the same and no two entrepreneur’s circumstances are the same.

And yet, I don’t believe that we necessarily always have to fail to learn how to succeed: you don’t have to drown to figure out how to swim. 

There is enough research available today to give us the main reasons for business failure.  Using that knowledge, we can do what is necessary to avoid a catastrophe.  One frequently cited study is CBInsights which reveals that the number one culprit is No Market Need: the company’s product doesn’t address a real market need.

Playing Big Bucks at J&B Hive

The second cause of collapse is lack of money.  Cash (flow) is king.  In Mzansi, the problem is a bit more nuanced than that.  We aren’t generating enough money.  Our primary funder needs to be our customers.  And we need to know how to manage our finances.  And that is where Big Bucks comes in.

As a mentor, trainer and advisor to SMME owners, I find that only about 1 in 20 keep any sort of financial records – because they don’t know how to.  Playing the Big Bucks small business simulation game, entrepreneurs have fun while they discover how to take control of their business finances.

“This is a very important aspect”, acknowledges Shaahid. “This is one of the reasons my first business failed. I was in over my head.”

Rick Ed

Mentor, trainer and business advisor at DoBetter.Business


2019/10/29

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