08 Marketing your product, and yourself

What is your Trump card?

[vc_row][vc_column css=”.vc_custom_1485269178288{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”][vc_column_text]Are there lessons that we can learn from Trump’s election victory that we can use to improve our marketing? One important thing that we do know is that almost half of the American voters voted for Trump.  Why did nearly 63 million people choose him when he upset so …

What is your Trump card? Read More »

No Customers = No business

[vc_row full_width=”” parallax=”” parallax_image=””][vc_column width=”1/1″][vc_column_text]Your business cannot survive without customers.  Although that is painfully obvious, many entrepreneurs are more concerned about the product or service that they are going to sell that who is going to buy from them.

The F-words your business needs most

In the 2014 SME Survey, South African entrepreneurs said that the thing that kept most of them awake at night was managing finances.  CNBC Africa reported that a major challenge experienced by small businesses was difficulty in accessing funding.  Neither of these are the F-words that I am referring to here.  They can frequently be …

The F-words your business needs most Read More »

1,000 sales killed each day

At a recent National Small Business Chamber Sales Indaba, business guru, Gavin Sharples asked the delegates: “Who of you are salesmen?” Only about a quarter put up their hands. “If you run a small business, you have to be a salesman. Your product or service won’t sell unless you sell it.” Your product or service won’t …

1,000 sales killed each day Read More »

This little piggy went to…

How can I get people to buy from my business? It is said that salesmanship is the art of getting people to buy what they don’t need.

She sells seashells…

Finding customers for your business Selling is not like riding a bicycle.  It does not come naturally.  If it was that easy, everybody would be in sales and everyone would be rich

%d bloggers like this: