08 Marketing your product, and yourself

What is your Trump card?

[vc_row][vc_column css=”.vc_custom_1485269178288{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”][vc_column_text]Are there lessons that we can learn from Trump’s election victory that we can use to improve our marketing? One important thing that we do know is that almost half of the American voters voted for Trump.  Why did nearly 63 million people choose him when he upset so …

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No Customers = No business

Your business cannot survive without customers.  Although that is painfully obvious, many entrepreneurs are more concerned about the product or service that they are going to sell that who is going to buy from them.

1,000 sales killed each day

At a recent National Small Business Chamber Sales Indaba, business guru, Gavin Sharples asked the delegates: “Who of you are salesmen?” Only about a quarter put up their hands. “If you run a small business, you have to be a salesman. Your product or service won’t sell unless you sell it.” Your product or service won’t …

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This little piggy went to…

How can I get people to buy from my business? It is said that salesmanship is the art of getting people to buy what they don’t need.  But is that what you want?  If I’m right, you would prefer people to want to what you have to offer.