Location, location, lokshin’

It used to be said that there are three things that you must consider when choosing premises: location, location and location.  It is true that when we moved our college to a more visible address, our enrolments improved almost immediately.

This little piggy went to…

How can I get people to buy from my business? It is said that salesmanship is the art of getting people to buy what they don’t need.  But is that what you want?  If I’m right, you would prefer people to want to what you have to offer.

Failure is a human failing

Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better. – novelist Samuel Beckett We South Africans have a long cultural history that reinforces the conviction that it is bad to fail. But it is human nature to fail, failing is necessary for us to learn.  Toddlers fall while they are learning to …

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She sells seashells…

Finding customers for your business Selling is not like riding a bicycle.  It does not come naturally.  If it was that easy, everybody would be in sales and everyone would be rich

…by the seashore

Getting them to buy from you After investing so much effort, time and money to build up a quality leads list, you can’t afford to lose those valuable possible sales.  Each lead is precious because each one is a potential sale.  But how do you convert your leads into sales?

IT Sucks!

Imagine if your car stalled now and then while you are on the freeway, or 2nd gear just disappeared, or your battery went flat before you reached your client.